More wasted B2B advertising

Transit shelter advertising in Vancouver

According to the company's website, "Incorporated in 1973, Action Data Communication Ltd. is one of Western Canada's leading technology contracting companies with expertise in all aspects of voice, data communications, wireless and electrical.
One of Action's core strengths is the ability to leverage a team of highly qualified field technicians, whose proven expertise ensures the completion of the most demanding projects. Offering a diverse portfolio of services, Action specializes in the design, deployment, optimization, management and maintenance of communication and digital security networks."

So why are they wasting their money advertising on a transit shelter? Transit shelters are best suited to B2C products and services with mass customer bases. Will a B2B customer really be swayed by an on a bus shelter? I highly doubt it.