Just when they had my hopes up

This morning I saw a headline on Mediapost.com and clicked through. The headline was, "Cricket Targets National Audience".

I thought that was a bit optimistic, the sport of cricket trying to break though in the US. But once I read the story I discovered that Cricket is a mobile phone company and the firm was planning to make its mobile telephones available though more than 1,500 Target stores across the US.

I sure that very few people were confused, so it is not really a big problem for the firm. But I'm sure that a few people in the US would like to see some cricket matches.